Saturday, October 3, 2009

It's Different!!



I have been seeing this commercial lately for a local ketchup brand from a company called Maggi. The also make several other products with the most popular one being Maggi noodles. These are basically ramen noodles in the U.S. but with masala flavor instead of the oriental, beef, chicken, and pork that ramen offers. They are so popular that just using the term "Maggi" means that you are talking about the noodles. And the worst thing about the Maggi noodles is that Nathan absolutely loves them. He would eat them for every meal if I let him. There has been more than one occasion where he demanded Maggi for breakfast. Now, I don't like to fight my son too much over what he eats for breakfast since I am usually trying in vain to keep them as quiet as possible so that Kathleen can sleep, but I draw the line at Maggi. I really don't think that those kinds of foods are appropriate for breakfast.
The ketchup commercial I see now is just a man and his son (I think) talking about something over some food. I have no idea what they are saying because I believe they are speaking Hindi. The tag line for the commercial is "it's different" referring to the ketchup. I don't know about anyone else, but referring to your product as being "different", doesn't really make me want to try it. What I usually think is, different compared to what?, and what does that even mean? You would think that they would want to say that the ketchup is great and how many people love it. But it does not really surprise me here in India that they would use that claim. I recently broke down and purchased a pack of the ketchup. Mainly, I did this to appease Nathan who strongly requested that I buy it every time we went to the store for a month. I haven't tried it yet but when I do I will try to remember to comment on how it tasted. Hopefully it is not that "different".

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